After Starbucks acquired Teavana and all mall-based retail stores were closed, Swift was tasked with reviving the brand and bringing its OG customers back onto the same page with them — a page that promotes ready-to-drink iced teas and hot tea sachets vs. their previous and popular loose leaf teas.
With the aim to create a new, vibrant brand that is as full of flavor as the teas, we created a social campaign that embodies the premium (yet attainable) presence Teavana has as a brand. Along with creating content for social sharing, Swift also redesigned / launched their new website, replacing a tab they had on the Starbucks website beforehand. My role came in the form of helping with some concepting, as well as offering copious amounts of sketch support going into photoshoots.
Strategy + Insights