Google Pixel 2
During my time at Swift, we were able to assist with their launch of the Pixel 2 — the "best camera in a smartphone" piece of magic technology in 2017. This piece of the large campaign was a partnership with renowned artists Jason Woodside + Petra Cortright to create out-of-home experiences that showcased the art more than the product. We were tasked with the question, "how can we build something share-worthy that's beautiful and doesn't feel too ad-like?"
With dozens of media buys across the U.S., we were able to construct pieces that lived on walls and dominated subway stations in NYC, Boston, Chicago, LA and San Francisco. Here are a few of my favorites in their final, photographed glory.