Google Pixel 2
At Swift, we have the pleasure of working with Google as one of our biggest clients, but more specifically, we were able to assist with their launch of the Pixel 2 — the "best camera in a smartphone" piece of magic technology. This piece of the large campaign was a partnership with renowned artists Jason Woodside + Petra Cortright to create out-of-home experiences that showcased the art just as, if not more, than our product. We were tasked with the question, "how can we build something share-worthy that's beautiful and doesn't feel too ad-like?"
With dozens of media buys across the U.S., we were able to construct pieces that lived on walls and dominated subway stations in NYC, Boston, Chicago, LA and San Francisco. Here are a few of my personal favorites in their final, photographed glory.